November 29, 2018

Coop Italia brings own-label dolce vita to Germany

Italian ice cream seller (photo: Scusi/Fotolia)
Eat me, I'm Italian
Retailers have been peddling own label for nearly a century now. One relatively new variant is to export it onto the shelves of foreign grocers. Waitrose was one of the first to do so in 1999 with the sale of premium own label to ParknShop in Hong Kong. The UK multiple now exports to more than 50 countries. Swiss giant Migros also markets its 'Café Royal', 'Frey-Schokolade' and 'Orange Garten' brands internationally. What was once seen as an exotic niche is growing in popularity as more and more retailers discover export as an additional revenue stream. The great beauty of this, of course, is not competing with oneself on one's home market. A recent, but formidable player to join this band of merry own label exporters is Coop Italia. The Bologna-based consumer cooperative created a special division for the purpose in 2015, Coop Italian Food. After having obtained listings in around a dozen countries worldwide, Anna Verga, Head of Global Business, is now trying to crack the German market. Will the lady be successful? We also asked own label guru and Private Label Manufacturers Association (PLMA) president Brian Sharoff for his take on the subject...
November 6, 2018

Cdiscount swims doggedly over the Rhine

Idefix and Asterix (source: spatuletail_shutterstock_435160510)
Dogmatix, always ready to scout abroad for his master
The rich cultural heritage with which la grande nation has enriched our world must surely also include Asterix. Among the delights of this children's comic is Dogmatix, the little dog who frequently makes himself useful by sniffing out exciting new opportunities and adventures for his master. Perhaps it wouldn't be stretching the simile too far, if we compared these two legendary characters with online retailer Cdiscount and its big French retail parent Casino? At any rate, Cdiscount is hounding through Germany at breath-taking speed. Since putting its first paw on the right bank of the Rhine in July, France's third-largest e-commerce player by sales has organised 14,500 collection points in the packet shops of local logistics company Hermes. Cdiscount wants to open 6,200 more with parcel delivery company DPD by the end of Q1 2019. So given this very loud bark, let's talk to the leader of the pack, Cdiscount CEO Emmanuel Grenier, about his plans in Germany...
October 4, 2018

Shop and save the Siberian way – Russian discounter Torgservis plans German entry

Photo: Shchipkova Elena /stock.adobe.com
From Russia with love: German consumers could soon enjoy super cool prices
Talk about audacity! Russian discounter Torgservis plans to enter Germany via Berlin-based subsidiary TS Markt. The retailer from Krasnoyarsk in Siberia wants to rent "more than 100" stores with sales areas of 800m² to 1,200m² and 30 to 40 parking spaces. Expansion is planned in both Northern and Eastern Germany, including Berlin and the federal states of Mecklenburg-Western Pomerania, Saxony, Saxony-Anhalt, Thuringia, and Brandenburg. TS Markt is already advertising online for Category and Business Development Managers on its German website ts-markt.de. At first blush this looks very much like carrying coals to Newcastle. After all, Germany is the international home of discounting. You can find discount stores on any local High Street, trade research company LZ Retailytics counts nearly 16,100 of them. Working on the basis that "Poor people must save, and rich ones like to", powerful giants such as Aldi and Lidl have carried their no-frills, low-price message with invariable success to nearly 50 countries world-wide over the last 60-odd years. So have the Russians gone suicidal or mad? Or do they know something we don't know?
August 16, 2018

Burn, baby, burn - EVA, big European retailers and shareholder money

Burning money (photo: noskaphoto/stock.adobe.com)
What sounds like a radical protest slogan from the summer of 1968, ought to be the new motto for European retail managers this summer, or at least for those who run big publicly-quoted companies. However much highly-paid board members may talk about nurturing shareholder value, Bloomberg figures tell a different story. In fact they seem to have been merrily burning investors' money.
July 19, 2018

Joyeux anniversaire Costco France!

Gary Swindells, President Costco France (photo: Costco)
Gary Swindells, President Costco France, at the US company's first warehouse club in Villebonne-sur-Yvette
Asterix and Obelix would doubtless shop there. At the end of June, Costco celebrated its first birthday at Villebon-sur-Yvette, a small town 25km south of Paris. This is just one of 750 wholesale clubs in the US, Canada, Mexico, Japan, Korea, Taiwan, Australia, the UK and Spain. Given that outlets average 13,200m², it is a little surprising that Costco has also found the space to open in Iceland. The concept, which enabled the Issaquah/Washington-based giant to post a whopping $126bn in revenues last year, is as successful as it is unusual. The nearest European equivalent would be a Cash & Carry store, but one where end consumers can also shop if they pay an annual membership fee. Any European store expecting customers to pay for the privilege of spending their hard-earned money in a big hangar wouldn't survive a week in business. But Costco clubs, with a standard assortment of only around 3,300 lines, offer attractive quality brands at very competitive prices. A rapidly changing treasure trove of 500 exceptional products, ranging from motor scooters and boats to pianos, also creates an Aladdin's cave effect. This makes Costco one of the few really fun concepts in modern mass retailing. But can Costco recreate its global success in Continental Europe and will it come to Germany? Who better to ask than Gary Swindells (54), the Canadian manager who runs the show for Costco in France, on the first anniversary of operations there...
June 28, 2018

Shop like a pro at Makro C&C in Belgium

Makro Belgium (photo: Metro AG)
Step inside love: Makro wants to sweetheart lost customers back and to win the hearts and wallets of new ones
It has been great fun teasing the top brass of Metro AG since the demerger of Dusseldorf-based Metro Group in July 2017. But this belies the efforts of a solid stratum of middle managers, supported by many surprisingly loyal employees, who keep the company going from day-to-day. Metro enjoys a variety of fortunes within its international portfolio. Despite some withdrawals in recent years, this still numbers an impressive 25 countries. One of the most challenging is Belgium where the group continues to haemorrhage money. With net sales stagnating at €846m, losses jumped to €107m in the business year to September 2017– the third decline in a row. Metro Belgium runs six 'Makro' and eleven 'Metro' cash & carry stores focussing on the end consumer and professional HoReCa, respectively. The problem child is Makro where the company has just announced a relaunch with a "new commercial approach" aimed at gaining 45,000 new customers annually. This 'Value Creation Plan' is all very well, but there have been numerous such experiments in the past. So why should this one be any more successful? Country manager Vincent Nolf is sanguine...
May 10, 2018

Marcel Corstjens talks Sainsbury's-Asda merger

Mike Coupe, CEO Sainsbury's (photo: Sainsbury's)
Sing along with Mike
You don't have to look very far to be amused in retailing. The proposed mega-merger with Asda in the UK has thrust self-effacing Sainsbury's CEO Mike Coupe temporarily into the limelight. In an unguarded moment, while waiting for an interview with British broadcaster ITV, he was caught singing "We're in the money. The sky is sunny. Let's lend it, spend it, send it rolling along" from the musical 42nd Street. We shall never know whether Coupe's slightly off-key rendering of this catchy little tune was inspired by the thought of future bonuses in relation to the deal. Our enquiry to Sainsbury's press office regarding the same was neither acknowledged nor answered. Sainsbury's and Asda are not the only quiet ones, however. The British Retail Consortium, the Food & Drink Federation, and the Competition and Markets Authority (CMA) only wished to make the briefest of statements. So we asked INSEAD Marketing Professor Marcel Corstjens for his expert view on what could be the largest event in the history of UK retailing.
April 26, 2018

LZ Retailytics ranks Europe's Top 50 retailers

Ranking podium (source: EFKS/shutterstock)
Life is not easy when you are in the business of selling data. You obviously need to market your assiduously collated material or you won't make any money. But, if you publish it for free, everyone will take it, use it and, who knows, even sell it on. Therefore it was generous of retail data analyst platform LZ Retailytics to allow German Retail Blog to publish an exclusive excerpt from their new European Grocery Retail Ranking 2017. Björn Weber and his team of nine renowned analysts at Frankfurt-based LZ Retailytics have also let this blog have an exclusive look at the full ranking table for the purposes of commentary. So what do the figures reveal to the critical eye?
March 15, 2018

Aldi talks online in China

Aldi China online (photo: screenshot)
Aldi celebrates the Chinese New Year
The Year of the Dog could be a lucky one for Aldi in China. Germany's most profitable discounter went online there only last April. But that's a long time in cyberspace, and Aldi South seems to have used it well. The low-profile retail giant does not publish sales figures or customer numbers, but numerous indicators point to rapid growth in the People's Republic. Staff count at the Shanghai-based operation has already passed 100 and is growing rapidly; the highly-curated and keenly-priced offering on Alibaba B2C platform Tmall Global has nearly doubled to 200 lines; and cooperation has been extended with this local colossus to Tmall Classic, China's largest online marketplace. Of course the question burning in everyone's mind is whether Aldi South sees this distant e-commerce adventure as the prelude to opening physical stores in the Middle Kingdom. We are convinced that Aldi is not on a slow boat to China and that a start will be made within the next two or three years, probably in Shanghai. We also understand that they are looking for local management and beefing up their expansion team. So we asked country manager Christoph Schwaiger.
February 14, 2018

Aldi starts in bella Italia

Store sign at Aldi in Castellanza (photo: Mike Dawson)
Aldi sta arrivando!
Under the marketing slogan "una nuova idea di spesa!" (a new shopping idea), Aldi Süd (Aldi South) revealed its plans for the conquest of the Italian market today. After two years of planning via its Austrian arm, Hofer, the retail giant will open ten outlets on March 1 in five northern Italian regions. The stores, with sales surfaces of 1,000² to 1,400², will be in Bagnolo Mella, Cantù, Castellanza, Curno, Peschiera del Garda, Piacenza, Rovereto, San Donà die Piave, Spilimbergo and Trento. All will be served by the company's first DC in Oppeano, near head office in Verona. Germany's most profitable discounter has ambitious plans for national coverage and intends to open "more than 45 outlets" as well as nearly double staff headcount from 880 to 1,500 by the end of the year. On its website Aldi Italia is looking to open stores in all eight regions of northern Italy as well as in Tuscany. This is a fine start. But isn't Aldi coming a little late to the party?