January 21, 2021
Save the date: Who says data can't be sexy? All marketers should be ready for some digital flirtation in March
Ugly Mr Covid has hit few business areas within our publishing company, dfv Media Group, harder than our Conference Group division. Another prominent victim of the pandemic was the annual Insights Congress of our market research & marketing magazine, planung&analyse, this autumn. But never underestimate the resilience of the female species. Sabine Hedewig-Mohr, managing editor of planung&analyse, and Diana Goldbeck, MD of dfv Conference Group, have created a virtual platform for international exhibitions that will appeal to marketers from all trades. The first such cyber venue, under the name Data Analytics & Insights Salon (DAIS), will be held on March 24 & 25 next year. Want to know more?
January 21, 2021
Pack the sledge, harness the reindeer, and head for Latvia, chaps! This, or something like it, could have been the latest order of the day issued by Klaus Gehrig, big boss at mega-discounter Schwarz Group. Germany's largest retailer finished recruiting a first wave of store staff at the end of December. Trade experts believe that a dozen of its 'Lidl' stores will open within the next few weeks. The final kick-off date will, apparently, depend on what the situation is regarding the Covid pandemic. So, let's have a look at what this value merchant is up to in the Baltic.
December 26, 2020
The mother of all soothsayers is regrettably no longer available to advise traders on the marketplace
Who would have thought it this time last year? Our panel of experts would have been laughed out of court had they predicted that today's consumers would be wearing protective masks on eerily quiet shopping streets, while fearing both infection from the coronavirus and the worst recession in generations. And what a year it has been! In 2020 trade, political and social cohesion, and even our well-being have been challenged as seldom before in peacetime. In this chaos and turbulence, experts and advisors are needed more than ever to provide their confused fellow mortals with at least some form of a guide. If the scourge of Covid-19 has any silver lining at all, it might be that months of working in home, sorry, mobile office and holding video conferences may have forced some of the more reflective to reimagine capitalism as we know it. Perhaps it is demanding too much of our international trade gurus to reconfigure our whole system, but how about retail? We therefore asked them: What do you see as the most significant or exciting development in retailing/fmcg manufacturing and challenge for the future?
December 7, 2020
Ho-ho-ho: Retailers world-wide are striving to outdo each other with their Christmas commercials. But what does Santa think?
At the end of this tedious coronavirus year, let's have a look around the global village and see how the world's retailers are celebrating Christmas. All you need to do is click the link embedded in each company name and watch the commercial they have designed to promote sales during the festive season. If the birth of Christ was re-enacted today, one wonders how biblical figures would manage to celebrate a Covid Christmas. Perhaps the shepherds would only be allowed to view the babe in the crib if they took a fever test and wore protective masks. Or, would Joseph and Mary hold virtual tours of the stable on Zoom? Not a Christian and don't celebrate Christmas? Don't worry, no one's perfect. Hopefully, we also have many Moslems, Jews, Hindus, Buddhists and agnostics among our international subscribers. These readers can still enjoy the creativity and humour that retail marketing departments and advertising agencies have employed in a relentless assault on customer pockets...
November 12, 2020
European champions: Schwarz Group gets gold, Amazon silver, and Rewe bronze
If you hang our latest Top 50 ranking table of European retailers on your office wall, it will doubtless impress all trade visitors. But what are sales and market share prognoses for 2020 without interpretation? Even the most cursory glance at this fascinating snapshot, compiled by Edge Retail Insight, demands an answer to a number of questions. Why, for instance, does the largest retailer on the continent still make hardly more than one per cent of its annual sales online when Amazon is already snapping at its heels? Or why are there still no retailers from Central & Eastern Europe in the Top 10 – thirty years after the collapse of the Soviet bloc?
November 12, 2020
Alibaba in Guanggun Jie (Singles' Day) look
For better or for worse, everyone knows Amazon. But Alibaba? China's leading e-commerce player is still relatively unknown in the West. For many consumers the name probably still conjures up 40 thieves rather than an online retailer with global ambitions. Our readers, of course, know that Alibaba is a digital giant and a bit like Amazon, PayPal and Twitter all rolled into one. The Hangzhou-based company founded by legendary entrepreneur Jack Ma in 1999 is also growing like a supernova. According to Edge Retail Analysis, it still ranks only number 22 among Europe's top retailers by sales, but these jumped 24.5 per cent last year, outpacing even Amazon. The corporate boilerplate is certainly ambitious: "Our mission is to make it easy to do business anywhere. We aim to build the future infrastructure of commerce. We envision that our customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years." Why, though, 102 years and not 91 or 203 years? Perhaps Alibaba president Mike Evans will enlighten us...
November 3, 2020
Yau Ming Low_Shutterstock.com
A new type of boardwalk: US retailers have had to protect their shops again, but this time not from a hurricane
As US voters continue to flock in record numbers to the polling stations, retailers are taking no chance, and many are boarding up their shops. After the recent race riots, they clearly fear another round of plundering and looting. Donald Trump has divided the nation more than any other president since the civil rights movement in the 1960's. Regrettably, the cumbersome inauguration process in America means that disaffected citizens and frustrated politicians will have numerous chances to vent their displeasure up to January 20. Small wonder, then, that trade bodies FMI and NGA, retail multiples such as Walmart, Target, Aldi or Lidl USA, and even Trump's favorite whipping boy, Amazon, declined to comment on the current election. They also know that their own members, staff and customers are as polarized as the country itself. Given this understandable reticence, we asked industry experts Michael Sansolo and Jon Springer to take the pulse of US retail and how the trade will probably vote today.
October 2, 2020
Creativity against corona: A colourful sight over the streets of Rovereto, where the locals refuse to capitulate to the virus, delighting both shoppers and tourists
Since February retailers and fmcg manufacturers have been challenged as never before in peacetime. They have risen to the coronavirus threat with feats of organisation and radical changes to their logistics. On the front line, store employees tread warily. Admin staff are now familiar with working from home. Some ask why they once commuted to the office every day. Even top managers question the vast carbon footprint they make by jetting around the globe when a videoconference would often do just as well. Lockdown, home office and furlough have accelerated structural change in the trade. As customers order more online, home delivery is becoming mainstream. Fear of infection has taken what little joy there ever was in shopping at mass retailers. A wave of small business closures has already begun to stoke unemployment and recessionary concerns. At all events, the feel-good factor is totally lacking among consumers. Anyone can draw a doomsday scenario, but ways out of the crisis are what really matters. So we asked a panel of international trade experts to find them...
October 1, 2020
Overkill: Most retailers see the lowest price as the ultimate silver bullet. But must they shoot from both barrels at once? (photo: armi1961/shutterstock
Price has always been an essential marketing mechanism in retailing. It is obviously now of paramount importance when consumers are worried about losing their jobs in a post-Covid recession. On a recent shopping trip to Italy, it was therefore not surprising to find grocers like Interspar or Coop Italia proclaiming how they have frozen their prices. They do this everywhere on store banners, shelf stoppers, and price tags. They don't even spare their organic food departments. This is great for customers, but is it really good for retailer margins? After all, only one player can be the cheapest in the same way that only one gunslinger could ever be the fastest in the Wild West. Or are we really in some Italo-Western where all that matters is to be the last man standing? In the pursuit of an answer there is little point in talking with a discounter whose whole raison d'être is price. But what about a full-assortment grocer like Spar Österreich, Austria's leading retailer by sales, with more than 570 hypermarkets and supermarkets in northern Italy? This is a grocer, who has always been about quality, and therefore with a reputation to lose. So we asked country manager Paul Klotz how dangerous he thinks it is for Spar Österreich to play the price game in bella Italia...
September 16, 2020
A good doctor regularly takes the pulse of his or her patients. The same applies to publishing. One can bore the pants off of one's readers simply by not covering the issues that concern them. This is a fatal mistake in a world where it takes just one click to unsubscribe from an online newsletter. But there is a simple journalistic remedy: Ask your own readers. As you belong to the elite group of individualists who subscribe to German Retail Blog, we are keen to discover more about your motivation as a reader. We should therefore really appreciate your answer to the following questions: