October 27, 2006

Talk with advertising legend Maurice Saatchi

Lord Maurice Saatchi (photo: Mark Mackenzie)
Maurice Saatchi: "Just one word"
Interviewing one of the legendary Saatchi brothers is like Mick Jagger asking you for loose change in the car park of some rural English town. Lord Maurice Saatchi (63), in smartly tailored suit and immaculately manicured finger nails, now runs M&C Saatchi plc from his office in Golden Square, Soho, with a good view of the London Eye. Saatchi is polite, but inscrutable – one could just have easily interviewed a sphinx. He looks at you inquisitively through the big heavy glasses which were his trade mark during the heyday of predecessor company Saatchi & Saatchi in the 70s and 80s. This was also when the trendsetter helped Britain's Conservative party back to power. Today's member of the House of Lords still talks affectionately about ex-premier Maggie, now Baroness Thatcher and better known to continentals as "The Iron Lady". Recently, Lord Saatchi has written a number of articles on advertising in The Financial Times. Using an ad man's Occam's razor, Saatchi wants his clients to pare away the sales hype until they promote themselves in the simplest of possible terms. True to form, Maurice Saatchi remains the enfant terrible of the advertising industry.
August 28, 2006

Talk with Danish Crown CEO Kjeld Johannesen

Kjeld Johannesen, CEO Danish Crown (photo: Carsten Milbret)
Kjeld Johannesen: "If you aren't profitable, you can't grow"
Pleasant, easy-going Kjeld Johannesen is the boss of a company which is living proof that a co-operative structure is no impediment to size in the meat trade. Danish Crown's revenues of around €6.3bn make the Randers-based group the world's largest meat exporter and the third-largest pig slaughtering business. In the search for profitability, however, the international meat trade looks very much on the verge of another round of consolidation. This is a man who gives the impression that his people, the environment and animal welfare concerns are not mere ciphers on a management agenda. The need to reduce cost in an increasingly competitive and high-volume environment has inevitably drawn him into conflict with local Danish trade unions. Meanwhile, Eastern Europe, and even Germany, offer sites with cheaper labour. Will Johannesen choose peace at home or a cost-optimised balance sheet?
May 19, 2006

WPP boss Martin Sorrell talks retailing

Sir Martin Sorrell, CEO of WPP (photo: Tom Campbell)
Martin Sorrell: "Retail brands have to be communicated"
Given his omnipresence in the international media, an interview with WPP boss Sir Martin Sorrell is like déjà vu. Sorrell runs the marketing services group and world's largest advertising company by revenue (2008: €8.3bn) from a headquarters in London's classy Mayfair district. This 64-year-old powerhouse sets himself big goals and even larger bonuses. His current potential pay package is a whopping €70m, but this isn't a soft option for bankers. After investing €22m of his own money, Sorrell only gets the dough if he meets a specific goal: WPP must be the top performer by market capitalisation within a peer group of nine over a five or 10-year period. In between striving for his bonus, he gave his view as an international ad man of mass market retailing & the fmcg industry.
April 28, 2006

Talk with Rémy Cointreau CEO Laborde

Jean-Marie Laborde, CEO Rémy Cointreau (photo: Bert Bostelmann)
Jean-Marie Laborde: "The Chinese love cognac"
Just one glance at the business card of Jean-Marie Laborde betrays where his main interest lies: the front is in English and the reverse in Chinese. In fact, the eyes of the urbane and cosmopolitan CEO of Rémy Cointreau S.A. light up at the mere mention of the Middle Kingdom. Small wonder when business in the People's Republic of China is powering the global growth of this highly-profitable spirits & champagne group (2008/09 revenues: €714m). Warming to his subject with evident relish, Laborde (59) gives an enthusiastic tour d'horizon of the potential he sees in South-East Asia and reveals how the French family company intends to harness it.
February 17, 2006

Talk with Campari CEO Enzo Visone

photo: Campari
Enzo Visone: "We are hunters"
If Enzo Visone, CEO at Gruppo Campari, wants to celebrate a 40 per cent rise in the share price over the last year, he doesn't have far to go. A few strides along the corridor from his office and he can fix himself a drink at the company bar. Should he wish to relax, he can take a stroll outside Milan headquarters. There he can choose from any number of glamorous coffee shops and restaurants in the famous La Galleria Vittorio Emanuele II. And if ever he feels the need for inspiration, he could always visit the opera at nearby La Scala or say a prayer in the cathedral. After all, Enzo Visone has a hard act to follow. He succeeds statesman-like Marco Perelli-Cippo who enjoyed the confidence of the Garavoglia owner-family. Visone intends to pursue the acquisitions trail mapped out by his illustrious predecessor. But will he also be able to grow the spirits group in a disciplined way that will continue to create value for shareholders?
January 13, 2006

gardeur fashion man Hiltrop talks food retail

Klaus Hiltrop, CEO gardeur ag (photo: Ludwig Heimrath)
Klaus Hiltrop: "Customers want a story"
Sometimes it is worth looking over the fence of one's own industry in order to gain cross sector insight. When food retailers meet, all too often it is only to commit intellectual incest. For this reason, we asked Klaus C. Hiltrop, sales & marketing director at Mönchengladbach-based fashion company gardeur ag, how he views food retailing. Hiltrop (57) has been active in the fashion industry since the 1970s and is an eloquent commentator on retailing and brands. The charismatic manager was one of the first to predict the demise of Marks & Spencer when it came to Germany in 1996. He was bitterly disappointed after a visit to their first store on the Schildergasse in Cologne. Klaus Hiltrop is also no friend of the factory or designer outlet centre. He sees this distribution channel as a dangerous dilution to brands. As a brand manager who has always lived by the power of labels, his comments on retail brands are doubly instructive.
October 21, 2005

Talk with Tesco International CEO Philip Clarke

Philip Clarke, Tesco International CEO (photo: Mark Mackenzie)
Philip Clarke: "We don't just plant flags"
Philip Clarke, Asia, Europe & IT director at Tesco Plc, works for a global retailer which arrived relatively late on the international playing field. Since the mid-90s, the UK's leading grocer has more than made up for lost time with multiple entries in eastern Europe and south-east Asia. Last year, international operations in Asia and Europe were added to Phil Clarke's managerial responsibilities. The 45-year-old Tesco veteran first started work for the company in 1974. After college, he rose through the ranks to become a store manager, product buyer, marketer and, as from 1998, a board member responsible for the group's supply chain and IT operations. Recently, this down-to-earth Liverpudlian has exited Taiwan. Could this be the harbinger of a major realignment overseas?
February 4, 2005

Talk with InBev CEO John Brock

John F. Brock, CEO InBev (photo: InBev)
John F. Brock: "The challenge is to be the best with the highest ebitda margin"
John F. Brock, the American CEO of Belgian brewery giant InBev S.A., is never happier than when talking figures. However, more than just bits and bytes flow through the man's blood. He is also a good sport. In order to oblige our photographer, he climbed with astonishing agility up a fire ladder onto the roof in the snow and ice of a Belgian February. Lebensmittel Zeitung had come to company headquarters in beautiful Louvain (Leuwen) in order to find out more about Brock's global strategic priorities post the jumbo-marriage of Interbrew and AmBev. The tankard-sized brewer is such a prolific deal-maker that its name grows longer and longer as the years go by. Let us hope for sprightly John Brock that the problems which arise from this ambitious merger activity are merely orthographical...
January 14, 2005

Talk with Carlsberg CEO Nils Andersen

Nils S. Andersen, CEO Carlsberg (photo: Jerry Bergmann)
Nils Andersen: "I don't see myself as a tough guy"
From his office in the historic brewing tower at the headquarters of Carlsberg Breweries A/S in Copenhagen, CEO Nils S. Andersen can look over the Öresund strait to the coast of nearby Sweden. Perhaps it is not without significance that his room faces east towards the new demand for premium beer in traditionally vodka-loving Russia. This modest, polite man at the helm of the world's fifth-largest brewer can afford to make a long-term commitment to developing premium brands without short-term shareholder pressure. Carlsberg is majority owned by a charitably-minded foundation. The world being as it is, however, this doesn't mean that 47-year-old Nielsen, dubbed "the hatchet" by his critics, doesn't have to take some very tough decisions...
November 26, 2004

Talk with Pinault-Printemps-Redoute CEO

Serge Weinberg, CEO Pinault-Printemps-Redoute (photo: Baxter)
Serge Weinberg: "There is no ideal corporate structure"
You can walk to Serge Weinberg's office from the Printemps flagship department store on Paris's elegant boulevard Haussmann. True to form, the CEO of Pinault-Printemps-Redoute SA (PPR) is an elegant, cosmopolitan Frenchman with great charm. Although he describes himself as a "mild authoritarian", his staff seemed to like and respecte him. PPR, with revenues last year of €24.4bn, clearly wants to increase its exposure to the luxury and fashion business. One only needs to recall its purchase of Gucci. In view of the high margins, this is obviously an enticing proposition. The more PPR moves in this direction, however, the more its current structure as an unwieldy French conglomerate seems out of place.