Data protection files (photo: stockpics-fotolia)
Law & order: Data protection files and guidelines (photo: stockpics-fotolia)

Data Privacy Policy

We take the protection of users' personal data very seriously and strictly adhere to the relevant provisions of national and European data protection legislation. All the data we collect is protected to the best of our ability by the technological and organizational measures implemented under our IT security and privacy policies.

This statement provides an overview of the measures designed to ensure such protection, together with an outline of the type of data collected and the purposes for which it is used.

1. Name and Contact Details of the Data Controller and Data Protection Officer

If you have questions that are not answered here, or if you wish to have more detailed information on any particular subject, please do not hesitate to contact us under or by post:

Deutscher Fachverlag GmbH, Lebensmittel Zeitung, Mainzer Landstrasse 251, 60326 Frankfurt am Main, Germany

You may contact our corporate data protection officer under or by post: Deutscher Fachverlag GmbH, Betriebliche Datenschutzbeauftragte, Mainzer Landstrasse 251, 60326 Frankfurt, Germany

2. Automatic Data Processing on this Website

Download (photo: Fine Art_shutterstock)
16-ton download (photo: Fine Art_shutterstock)
When you visit our webpages, the following information sent to us by your browser is automatically stored on our server log files:

–    the IP-address of the accessing computer,

–    the time and date of the server request,

–    the browser type/version*,

–    the operating system used*,

–    the referrer URL (the website previously visited)*

* We will only store this data if your browser transmits it to us.

The legal basis for the temporary storage of data is provided by Art. 6 sec. 1 lit. f GDPR. The temporary storage of your IP address on our systems is needed to display the contents of this website on your computer.

These purposes represent our legitimate interest in data processing. All data is deleted as soon as it is no longer required for achieving the purpose behind its collection.

The collection of data to run this website and the storage of data in logfiles are absolute operational requirements. As a consequence, we regret that users may not object to this.

3. Contact Us

When you contact us (e.g. by filling out an electronic form, e-mail, telephone or social media), we will process the particulars needed for handling and processing your enquiry in compliance with Art. 6 sec. 1 lit. b. (within the scope of the contractual/precontractual interaction) and Art. 6 sec. 1 lit. f. (other enquiries) GDPR.

Your particulars may be stored in a Customer Relationship Management System (CRM System) or a similar form.

We will delete enquiries when they are no longer relevant. Statutory archive obligations also apply.

4. Services Requiring a Log-in, Newsletters etc., Conclusion of Contract

Conclusion of contract (photo: Martialred_Fotolia)
Sign on the dotted line... (photo: Martialred_Fotolia)
If you would like to access the (personalized and/or paid) content features and services offered on this website, we may require further information from you in order to provide the same and for billing purposes.

First and foremost, this should include your name, your (valid) e-mail address, and further particulars (address, telephone number etc.). These will enable us, for example, to check that you are the owner of the e-mail address provided or that the owner thereof agrees to receive the relevant services.

They will also enable us to supply the desired services and to render accounts properly.

We require a valid e-mail address in order to prevent the misuse of registration procedures – with newsletters, for example. We therefore rely on the so-called 'double opt-in' process: After entering your e-mail address on our websites, you will be sent a confirmation e-mail to authenticate your registration.

This will  require you to verify your e-mail address by clicking a confirmation link.

When signing up for or logging into our services, you may provide us with information which goes beyond what we strictly need to render the service concerned. This includes such details as the sector you work in, your occupational group and age etc.

Any such details, which can be entered in the appropriate fields and boxes, are on a purely voluntary basis.

Datenschutz (photo: Wilm Ihlenfeld Fotolia)
Data protection law (photo: Wilm Ihlenfeld Fotolia)
The legal basis for processing the data is Art. 6 sec. 1 lit. a GDPR, provided, of course, that you have given your consent. If the registration is required for the performance of a contract or for taking any steps in the precontractual phase, the legal basis for processing the data is Art. 6 sec. 1 lit. b GDPR

Data processing is also based on our legitimate interests as per Art. 6 sec. 1 lit. f GDPR.

These include the efficient handling of customer orders, the processing of enquiries, and the closer alignment of services to the needs of our users. Such legitimate interests also include product information, advertising and customer relations.

All data is deleted as soon as it is no longer required for the original purpose of its collection. Statutory or contractual rules for the storage of personal data may continue to apply after contracts expire. In such cases, there is no legal obligation to delete this data; limitations on data processing may pertain.

You can cancel your subscription to our newsletter at any time. You will find a cancellation option at the end of each newsletter or you can use one of the contact options listed above.

5. Tracking and Analysis Technologies

5.1 Cookies

Cookies (photo: backtasan1-iStock)
Cookies, regrettably not for baking purposes (photo: backtasan1-iStock)
Our website uses cookies. Cookies are small text files deposited in the internet browser and/or by the internet browser in the computer system. When you visit a website, a cookie may be stored in your operating system. This cookie features a unique string of characters which automatically recognize your browser when you next visit our site.

We use cookies to improve our site's user-friendliness. These cookies are a tool to increase visitor convenience by enabling basic functions such as webpage navigation and access to secure areas on the site.

The legal basis for the use of those cookies required for technical reasons is Art. 6 sec. 1 lit. b GDPR or Art. 6 sec. 1 lit. f GDPR.

Some of our site's functions cannot be used without allowing cookies. These are needed to recognize the browser after switching webpages. This represents our legitimate interest in data processing.

You can restrict or deactivate the installation of cookies by setting your browser software accordingly. You may delete all cookies that have been stored at any time; this can also be done in automated mode. However, if you deactivate cookies for our site, you will not be able to use many of our services to their full extent.

5.2 Legal Basis and Storage Purpose for Selected Services

Paragraph (photo: SVIATLANA SHEINA_shutterstock)
German legal paragraph sign in red (photo: SVIATLANA SHEINA_shutterstock)
We also use services on our site to analyse your online surfing habits. The legal basis for the processing of personal data by the services stated hereinafter is Art. 6 sec. 1 lit. f GDPR. We do this to improve the quality of our site and its contents, as we can learn how our site is used and thus improve our services.

These purposes represent our legitimate interest in processing your personal data. The data is deleted as soon as it is no longer required to achieve the original purpose of its collection.

5.3 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics employs cookies to analyse how surfers use the site. The information generated by cookies about your use (including your IP address) will usually be transmitted to and stored by Google on servers in the United States.

The function "_anonymizeIp()" prevents the transmission of the last two digits of your IP address to Google Analytics and thus the identification of the user.

Google will use this information on our behalf in order to evaluate your use of the site, to compile reports on user activity for us, and to provide other services relating to website and internet use.

Google also makes this information available to third parties where this is allowed by law or if third parties process this information on behalf of Google.

Google headoffice sign (photo: Mathias Himberg)
Google headoffice sign in California (photo: Mathias Himberg)
Data privacy policy:

Opt-Out: You may object to such data collection by installing a Google Browser-Plugin. You may also prevent the installation of cookies by making the appropriate settings in your browser software. Please note, however, that you then may not be able to enjoy the full functionality of this site.

5.4 INFOnline

InfoOnline_Logo_DAM (photo: InfoOnline)
Informative logo (photo: InfoOnline)
Our web page uses the SZMnG method provided by INFOnline GmbH ( to measure statistical parameters relating to the use of our site.

The reason for collecting these user metrics is to gather statistics on the number of visits to our site and on general surfing behaviour. For this we use a standardised procedure which allows data to be collected in a way that can be compared across markets.

User metrics will be processed further on a regular basis by the AGOF and the Working Group for Media Analysis (agma for all sites that are members of the German Audit Bureau of Circulation [Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (IVW] or which participate in online research carried out by the German Online Research Working Group [Arbeitsgemeinschaft Online-Forschung e.V. [p] (AGOF –].

Said user metrics will also be published under "Unique Users" as well as by the IVW under "Page Impressions" and "Visits". Reach and other statistics can also be referred to on the respective websites.

Paragraph (photo: Reeel Fotolia)
German legal paragraph in blue (photo: Reeel Fotolia)
5.4.1 Legal Basis for Processing

Measurements by INFOnline GmbH using the SZMnG process are made within the scope of our legitimate interests as per Art. 6 Para. 1 lit. f of the GDPR.

The purpose behind the processing of personal data is to compile statistics and to create user categories. Any such statistics are used to understand and to substantiate the use of our sites. User categories are needed to align advertising material more precisely with individual interests and preferences.

Usage measurement which guarantees objective comparison with competitors is an essential prerequisite for the marketing of this web page.

Our legitimate interest is based on the business use of findings obtained from the statistics, user categories and the market value of our site, as well as from the direct comparison of third-party web pages.

We also have a legitimate interest in making the anonymised data of INFOnline, AGOF and IVW available for market research (AGOF, agma) and for statistical purposes (INFOnline, IVW).

Furthermore, we have a legitimate interest in using INFOnline's anonymised data to develop and provide relevant advertising material.

5.4.2 Types of Data

INFOnline GmbH collects the following data which can be linked to a particular person as per EU-GDPR:

Your IP address: On the internet, each device requires a unique address to transmit information: the IP address. Because of how the internet works, it is technically necessary for IP addresses to be stored, at least for a short period. IP addresses are truncated to 1 byte before processing.

Further processing is only performed on anonymised IP addresses. No IP addresses are saved or processed which have not been truncated in advance;

A randomly-generated Client ID: In order to allow computer systems to be recognised, further processing uses either a third-party cookie, a first-party cookie, a local storage object or an automatically-transmitted signature compiled from diverse information on your browser.

This identification is specific to the browser concerned, as long as the cookie or local storage object has not been deleted.

The data can be measured and subsequently assigned to the respective client identifier by accessing other websites which also use the SZMnG measuring method employed by INFOnline GmbH.

The validity of the cookie is restricted to a maximum of one year.

5.4.3 Data Use

Binary code data (photo: IMG_Journal_enzozo_StockAdobeCom)
Do you speak binary code? (photo: IMG_Journal_enzozo_StockAdobeCom)
INFOnline GmbH's measurement process, as posted on this web page, determines user data. This aims to collect such performance indicators as page impressions, visits and clients, specifc clients etc. The data is also used as follows:

Geolocalisation (web page access linked to access location) is based exclusively on anonymised IP addresses and is only broken down to the level of Federal states and/or regions. The information thus collected cannot be used to determine a user's specific residence under any circumstances.

The user data from a technological client (e.g. from a device's browser) are amalgamated from all web pages and saved in a database. This information is evaluated according to age and gender and transferred to AGOF service providers for further processing.

The AGOF study takes random samples of social characteristics for technical evaluation purposes. These include: Age, Gender, Nationality, Occupation, Marital Status, General Household Information, Household Income, Place of Residence, Internet Use, Online Interests, Place of Use, Type of User.

5.4.4 Data Storage Time

The full IP address will not be saved by INFOnline GmbH and the truncated IP address will only be saved for a maximum of 60 days. User data in connection with the unique identifier will be saved for a maximum of six months.

5.4.5 Data Disclosure

Neither the IP address nor the truncated IP address will be disclosed. Data with client IDs will be disclosed to the following AGOF service providers for the creation of AGOF studies:

5.4.6 Your Right to Object

Lock on keyboard (photo: Markus Mainka_shutterstock)
Keep it under lock and key (photo: Markus Mainka_shutterstock)
If you would prefer not take part in such measurements, you can opt out via the following link:

In order to guarantee exclusion from the measurement, it is a technical requirement to set a cookie. Should you wish to delete your browser's cookies, you must go through the opt-out process using the above link.

Further information on data protection within the measurement procedure can be found on the website of INFOnline GmbH (, i.e., the company operating the measurement procedure, as well as on AGOF's ( and IVW's ( data protection pages.

5.5 VG Wort

We use session cookies by the copyright protection agency VG Wort, Untere Weidenstrasse 5, 81543 Munich, Germany in order to measure the number of times texts have been clicked and to assess the probability of these being copied. Session cookies are small data units which a content provider stores in the user memory of visiting computers.

A randomly generated individual identification number, known as a session ID, is stored within the session cookie.

The cookie also contains details as to origin and length of storage. Session cookies cannot store any other data.

Measurements by Kantar GmbH, Landsberger Strasse 284, 80687 Munich, Germany use the 'Scalable Centralized Measurement System' (Skalierbares Zentrales Messverfahren, SZM). They help to estimate the probability of individual texts being copied in order to determine the correct legal remuneration of authors and publishers.

Many of our pages therefore contain JavaScript calls via which we report the number of clicks to VG Wort.

German law books (photo: Cameris_iStock)
A little light reading (photo: Cameris_iStock)
This enables our authors to receive dividend payments from VG Wort, which ensure the statutory remuneration for the use of copyrighted works as per Section 53 of the German Act of Copyright and Related Rights (§ 53 UrhG).

Our website and mobile offers thus use the Scalable Centralized Measurement System (SZM) of Kantar GmbH in order to derive the statistical parameters needed to calculate the probability of texts being copied.

Anonymised data are collected during this process. The access count measurement uses alternatively a session cookie or a signature, created from various automatically transmitted information on your browser, in order to identify computer systems.

When IP addresses are captured, they are automatically shortened by three digits and encrypted one-way via a state-of-the-art encryption process. This process was developed in strict compliance with data protection regulations.

The sole aim of the procedure is to determine the probability of individual texts being copied. You will not receive any advertising via this system.

The legal basis for the processing of personal data within the scope of the above services is Art. 6 sec. 1 lit. f of the General Data Protection Regulation (GDPR).

The sole purpose of the same is to calculate the royalties-relevant use of our websites so that VG Wort can pay dividends to the authors whose work appears on our webpages. These purposes represent our legitimate interest in data processing.

Privacy Policy of VG Wort:

Privacy Policy of Kantar GmbH:

Opt-Out: You can prevent the storage of cookies on your computer by adjusting the settings of your browser software; in this case you may not be able to use all the functions on this website. In addition you can use the preference management system of the EDAA by clicking the following link:

6. Links to Social Media

Facebook HQ (photo: Michelmond_Shutterstock)
Probably the most famous thumbs-up sign on the planet: Facebook HQ (photo: Michelmond_Shutterstock)
On our platform, we also provide you with the following options to communicate our contents via social media:

  • Twitter
  • iTunes
  • Facebook

The virtual buttons with the service providers' icons are merely links to these external service-providers' websites. Data acquisition/transmission will only be effected after you have clicked the relevant link and opened the website concerned and/or have registered with the relevant service.

Data exchange between us and the respective service provider is restricted to the extent required for this communication channel to function properly.

7. Rights of the Data Subject

Justizia (photo: Justizia_Fotolia)
Justizia (photo: Justizia_Fotolia)
If your personal data is processed, you are a data subject within the meaning of the GDPR and therefore have the following rights regarding the data controller:

* access, Art. 15 GDPR

* rectification, Art. 16 GDPR

* erasure, Art. 17 GDPR

* restriction of processing, Art. 18 GDPR

* data portability, Art. 20 GDPR

* objection, Art. 21 GDPR

If you have given us consent in accordance with Art. 6 sec. 1 lit. a or Art. 9 sec. 2 lit. a GDPR, you are entitled to revoke this at any time. However, such revocation will not have any effect on the lawfulness of previous processing made on the basis of the consent prior to revocation.

You are also entitled to file complaints with the relevant supervisory agency:

Der Hessische Beauftragte für Datenschutz und Informationsfreiheit, Gustav-Stresemann-Ring 1, 65189 Wiesbaden, Germany

In specific instances, the disclosure of personal data may be required by statutory requirements (for example tax laws) or to conclude contractual agreements. In such cases, you are obliged to make the necessary personal data available, as otherwise it might not be possible to conclude contract.

8. Changes to Data Protection Policy

Changes to this data protection policy might be required due to changes and adaptations of our services, statutory and legal amendments, or future closures of legal voids. You may read and print the current data protection policy from any web page on this site by clicking the Privacy Policy link.

Datenschutz-Berater (photo: DSB)
Phew! Those legal eagles who are particularly interested in data protection and/or the communications industry might like to check out some of our German sister publications.

Our monthly law journals include
DATENSCHUTZ-BERATER (DSB), a practical guide to data protection and data security topics.

cover of Kommunikation & Recht (photo: K&R)
Readers are also referred to 
Kommunikation & Recht (K&R), presenting relevant topics in e-commerce-, media-, data protection- and IP-law.

Clearly, our publishing company has something for everybody...