December 8, 2020
DAIS expects you to resist on March 24 & 25

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Save the date: Who says data can't be sexy? All marketers should be ready for some digital flirtation in March
But never underestimate the resilience of the female species. Sabine Hedewig-Mohr, managing editor of planung&analyse, and Diana Goldbeck, MD of dfv Conference Group, have created a virtual platform for international exhibitions that will appeal to marketers from all trades. The first such cyber venue, under the name Data Analytics & Insights Salon (DAIS), will be held on March 24 & 25 next year. Want to know more?
Participants from the insights & data analytics community can expect a triple whammy, including a virtual trade show, exhibition and networking arena. The aim is to create a virtuous trade trinity of inspiration, innovation and thought exchange between providers and users.

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Get wise in conference cyberspace
Short informative lectures at a parallel congress will deepen user knowledge of all products and services requiring initial explanation. This virtual rendezvous will be curated and moderated. It will also be flanked by a high-quality support programme very much in the style of previous planung&analyse Insights Congresses in the physical world. Visitors can therefore click at will both congress and exhibition.

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And don't forget to network virtually...

Spelt dais, pronounced like 'days', and not to be missed
So what will be on the menu of this cyber venue? Under the strident motto 'Resist!', twenty top speakers will discuss the following hot topics:
- Why customer experience must come first
- Why data analytics are the basis of all business insights
- How behavioural economics can reveal why and what consumers buy
- Future technology from AI to blockchain and virtual reality
- Why data capture methods are changing and need to be discussed
- Why insight professionals are about to get a lot more corporate status
Have we whetted your appetite? Then check out their website for more details where you can also register to attend. It's free-of-charge and just a click away: DAIS

Gerhard Seybert-Fotolia
Podcast. Click arrow to listen to an audio version of the text:
Mike Dawson, international editor, Lebensmittel Zeitung
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