December 10, 2020

DAIS expects you to resist on March 24 & 25

DAIS virtual congress, scene 1 (source: planung&analyse)
Save the date: Who says data can't be sexy? All marketers should be ready for some digital flirtation in March
Ugly Mr Covid has hit few business areas within our publishing company, dfv Media Group, harder than our Conference Group division. Another prominent victim of the pandemic was the annual Insights Congress of our market research & marketing magazine, planung&analyse, this autumn.

But never underestimate the resilience of the female species. Sabine Hedewig-Mohr, managing editor of planung&analyse, and Diana Goldbeck, MD of dfv Conference Group, have created a virtual platform for international exhibitions that will appeal to marketers from all trades. The first such cyber venue, under the name Data Analytics & Insights Salon (DAIS), will be held on March 24 & 25 next year. Want to know more?

Participants from the insights & data analytics community can expect a triple whammy, including a virtual trade show, exhibition and networking arena. The aim is to create a virtuous trade trinity of inspiration, innovation and thought exchange between providers and users.

DAIS virtual congress, scene 2 (source: planung&analyse)
Get wise in conference cyberspace
DAIS will be open for online visitors 24/7. Exhibitors can use this forum to present important strategic topics, introduce key contact partners, or offer whitepapers for download. The beauty of the whole thing is that no visitor ever falls under the radar. Providers can therefore tailor their responses to meet the information needs of all interested parties from the humblest student to big new customers.

Short informative lectures at a parallel congress will deepen user knowledge of all products and services requiring initial explanation. This virtual rendezvous will be curated and moderated. It will also be flanked by a high-quality support programme very much in the style of previous planung&analyse Insights Congresses in the physical world. Visitors can therefore click at will both congress and exhibition.

DAIS virtual congress, scene 3 (source: planung&analyse)
And don't forget to network virtually...
The whole package will thus provide you with an insightful overview of the trade and plenty of opportunities to network online. The organisers have also planned a speakers' lounge, one-to-one chats, theme-specific chats, and virtual exhibition tours. 23 partners have already agreed to exhibit. Full technical support will be provided by Software EXPO-IP, a company carefully selected for the purpose by our own online development team.

Dais logo (copyright: planung&analyse)
Spelt dais, pronounced like 'days', and not to be missed
Both of our ladies seem to have built better in cyberspace than even they may have initially envisaged. Virtual events have a number of obvious advantages beyond the fact that you don't catch the dreaded lurgy. These include no travel & accomodation expenses, closing times or queues at the stands; and, yes, you can be in two places at once by clicking into conference sessions whenever you feel like it.

So what will be on the menu of this cyber venue? Under the strident motto 'Resist!', twenty top speakers will discuss the following hot topics:

  • Why customer experience must come first
  • Why data analytics are the basis of all business insights
  • How behavioural economics can reveal why and what consumers buy
  • Future technology from AI to blockchain and virtual reality
  • Why data capture methods are changing and need to be discussed
  • Why insight professionals are about to get a lot more corporate status

Have we whetted your appetite? Then check out their website for more details where you can also register to attend. It's free-of-charge and just a click away:  DAIS

Podcast microphone (photo: Gerhard Seybert-Fotolia)
Gerhard Seybert-Fotolia

Podcast. Click arrow to listen to an audio version of the text:

Mike Dawson, international editor, Lebensmittel Zeitung

3 Comments (Write a comment)

  1. Tim
    Created 27 April, 2021 16:21 | Permanent link

    ANUGA 2021 -- to attend or cancel?

    Digital is holding sway over our lives to an ever greater degree. Does digital deliver over live exhibitions? The debate is very much alive as exhibitors are not sure about, for example, whether ANUGA 2021 will actually happen. Planning is so difficult for everyone concerned. Deadlines are fast approaching, should we withdraw our application? Nothing concrete.

    PLMA online in December was an interesting exercise but tied up sales staff waiting for interactions -- few actually happened. Biofach 2021 online equally seems to have been a thin offering.

    With the Chinese Government saying international travel will not start again for Chinese citizens until summer 2022 at the earliest one has to feel travel and live exhibiting in 2021 will struggle.

  2. Peggy Krause
    Created 27 April, 2021 20:11 | Permanent link


    Referring to Tim's comment: Yes, it's right that digital is holding sway over our lives. And, yes, this year's Anuga certainly presents us as organizers with special challenges. But at the same time, we also see new opportunities to redesign the Anuga trade show experience.

    Currently, Anuga is planning a hybrid edition of the trade show. Accordingly, on the one hand, we are preparing the usual physical presence fair and, in parallel, the new digital platform Anuga@home is being developed.

    Product presentations at the on-site booths can thus be supplemented by additional digital offerings on the new platform. This allows us to act flexibly and at the same time offer planning security.

    The hybrid format has the advantage that industry participants around the world -- exhibitors, trade visitors and the trade press -- can exchange information and learn about important industry topics live in Cologne or digitally via a newly developed platform.

    We know there are lots of uncertainties among our exhibitors and we also know that Anuga 2021 will look different from previous shows. But with space once again fully booked, with registrations from over 90 countries, our comprehensive hygienic concept onsite, and the acceleration in the vaccination process, we are confident that we will be able to have a physical show in October.

  3. Tim
    Created 28 April, 2021 09:37 | Permanent link

    The knife's edge of exhibiting

    Thank you for the positive feedback, Peggy. Like many issues during the time of Covid everything is on a knife's edge. Which way will it go at ANUGA?

    Space is fully booked? Same number of halls? Wider aisles? This suggests the exhibitor numbers will be down. Gulfood in February 2021 is a similar example. They only achieved circa 60 per cent of the normal number of exhibitors this year. One contact in the market said they went for one-and-a-half days and concluded that there was no more they could achieve. Less stands, less people.

    I really fear that ANUGA's flexibility, whilst laudable, will actually temper the number of visitors to Cologne even more...

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