March 5, 2015

Lidl close to US kick-off

Lidl services company (photo: Thomas Schindel)
HQ: Lidl has set up shop in Arlington/Virginia, suspiciously near Washington D.C.
Rejoice America, Lidl is nearer than you think! Although the official entry date is still set for 2018, the signs are increasing that the German discounter could follow in the steps of Christopher Columbus and cross the Pond as early as next year. Doubtless this will please our transatlantic cousins who have regularly been demanding on this site that the company comes to Battle Creek, Tallahassee or Atlantic City!

Lidl is currently contacting its supplier base in order to ascertain who can also deliver to the US market. Around 200 execs from within parent Schwarz Group's vast international empire will apparently soon undergo training at head office in Neckarsulm in preparation for entry.

After years of prevarication, which were lengthened by the global financial crisis in 2008/09, senior staff at the group are now said to be rooting for the project. They are clearly excited by the huge potential of the market where the multiple will inevitably meet an old friend – Aldi.

The arch-rival has opened more than 1,400 outlets in the States where it has pioneered "discount made in Germany". Presumably, Lidl is also looking to profit from the familiarity US consumers now have with this small-box, no-thrills concept. 

A Lidl services company has already opened a headquarters in Arlington/Virginia near Washington D.C. Its first task in the generally prosperous mid-Atlantic Seaboard area is to find suitable sites and to push expansion. Sources close to the privately-held company understand that it intends to kick off with at least 100 stores in order to meet the minimum scale requirements for cost efficiency.

So now all the thrifty Swabians need do is come and show thir legendary diligence...

Podcast microphone (photo: Gerhard Seybert-Fotolia)
(photo: Gerhard Seybert-Fotolia)

Podcast. Click arrow to listen to an audio version of the text:

Lebensmittel Zeitung print and digital (photo: LZ)
Our German B2B newspaper, Lebensmittel Zeitung, in print & digital
Read in German: By retail news editors Hans-Jürgen Schulz & Jan Mende in
Lebensmittel Zeitung, no. 10, 06.03.2015

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Comments for this article are closed.

  1. Petra
    Created 27 March, 2015 20:47 | Permanent link


    I want Tchibo to come over here!!!

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