September 16, 2020

Opinion wanted: Yours!

Questionnaire (photo: Pict Rider/Stock.Adobe.com)
A good doctor regularly takes the pulse of his or her patients. The same applies to publishing. One can bore the pants off of one's readers simply by not covering the issues that concern them.

This is a fatal mistake in a world where it takes just one click to unsubscribe from an online newsletter. But there is a simple journalistic remedy: Ask your own readers.

As you belong to the elite group of individualists who subscribe to German Retail Blog, we are keen to discover more about your motivation as a reader.

We should therefore really appreciate your answer to the following questions:


Questionnaire

* What was your personal motivation for subscribing to our newsletters?

* Would you like to receive our newsletters on a regular basis rather than occasionally as at present?

* Are we selecting the right subjects?

* What additional topics would you like us to cover?

* How satisfied are you with the journalistic style of German Retail Blog?

* Why would you recommend German Retail Blog to others?

* May we publish your answers, and, if so, would you prefer them to be anonymous or with your name and/or company name?


Many thanks in advance for your reply


Your German Retail Blog team



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8 Comments (Write a comment)

  1. Karim Ladak
    Created 16 September, 2020 17:13 | Permanent link

    Pulse questionnaire

    * What was your personal motivation for subscribing to our newsletters?

    I have a deep interest in retail having spent two-thirds of my working life in the industry. I like your blog in particular for the global perspective through European eyes.

    * Would you like to receive our newsletters on a regular basis rather than occasionally as at present?

    Yes, I actually miss your daily newsletter.

    * What additional topics would you like us to cover?

    I've moved into technology, so perhaps a few more articles in relation to technology and retail.

  2. John Marquardt
    Created 16 September, 2020 18:07 | Permanent link

    I enjoy the blog because I am interested in what is going on in Germany. It is great and well done. Thank you.

  3. Madhu Kochhar
    Created 16 September, 2020 19:52 | Permanent link

    Retail fashion and politics

    I enjoy reading this blog in English and know more about Germany now. I went there 14 times in the 1980's and 1990's.

  4. Catriona Macpherson
    Created 17 September, 2020 09:15 | Permanent link

    Opinions wanted

    Interesting topics from the German / international retail market

  5. Tim Harrap
    Created 17 September, 2020 11:58 | Permanent link

    The big WHY!

    * What was your personal motivation for subscribing to our newsletters?

    An English language source of information on the German food & drink sector.

    * Would you like to receive our newsletters on a regular basis rather than occasionally as at present?

    Some regularity is good -- end of the week report? Daily might tip reaction towards the delete button! China Skinny is an exemplar.

    * Are we selecting the right subjects?

    Yes, as it's an education how the German market operates both commercially, philosophically and psychologically!

    * What additional topics would you like us to cover?

    Seek out the humanity of the sector. Get beyond ROI.

    * How satisfied are you with the journalistic style of German Retail Blog?

    Inimitable

    * May we publish your answers, and, if so, would you prefer them to be anonymous or with your name and/or company name?

    Go for it.

    Tim Harrap, Lyecross Farm

  6. Claire Booker
    Created 17 September, 2020 12:49 | Permanent link

    Creative Writing

    I would like to receive the blog on an occasional basis. It's interesting to keep in touch with aspects of German life, and the blog seems very well-informed.

  7. Theo Baal
    Created 18 September, 2020 10:55 | Permanent link

    Your questionnaire

    * Would you like to receive our newsletters on a regular basis rather than occasionally as at present?

    Occasionally is OK for me.

    * Are we selecting the right subjects?

    As far as I can judge – Yes

    * What additional topics would you like us to cover?

    More on the interface between the property / bricks & mortar aspects of retail. Also, how the shift towards digital is undermining that old business model, and how quickly/slowly managements are adapting to this gear shift in the dynamic world of retail.

    More on the organisation of supply chains in individual countries.

    Perhaps something on the way individual European retail markets differ from each other. It is always said how difficult the German market is without much of an explanation as to where these differences reside. Similarly, observations on Spain, Italy or France.

    * How satisfied are you with the journalistic style of German Retail Blog?

    Love the no-nonsense style…but you could perhaps build on the 'we are all professionals in this, so there is no need to stick to the PR side of the story’ tone…

    Theo Baal, INM Associates, London

  8. Judith Kolenburg
    Created 18 September, 2020 19:28 | Permanent link

    * What was your personal motivation for subscribing to our newsletters?

    Mike, we go way, way back, and I have always appreciated your journalism (as did our late President Brian Sharoff!)

    * Would you like to receive our newsletters on a regular basis rather than occasionally as at present?

    Receiving a newsletter whenever you have a new story is fine.

    * Are we selecting the right subjects?

    Yes, I think you take a broad view, you have CEO interviews and cover more than Germany alone.

    * What additional topics would you like us to cover?

    Whatever is really on the mind of retailers and manufacturers. The true stories -- with or without answers.

    * How satisfied are you with the journalistic style of German Retail Blog?

    Great.

    * May we publish your answers, and, if so, would you prefer them to be anonymous or with your name and/or company name?

    No problem.

    Judith Kolenburg, Private Label Manufacturers Association (PLMA), Amsterdam

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