Shanghai welcomes Aldi!
We also managed to glean a few statements from country manager Christoph Schwaiger via WeChat in between paring the cheese, counting the olives, and swabbing down the counters.
Meanwhile, if you go shopping in China's largest city, please don't forget to drop us a line...
"Chinese buns with
sausage and sauerkraut"
When we designed the Aldi China stores, we always kept local customers in mind. For example, we know that Chinese consumers use online payment services extensively for shopping – both offline and online. So in order to cater to their needs, we created in-store features such as 'Scan & Go' on the Chinese messaging and payment app WeChat, which enables customers to check out conveniently on their mobile phone.
Through our WeChat mini-programme we can also offer instant delivery services within three kilometres of each store.
What product categories are you offering?
We offer a carefully curated range of over 1,300 lines across 15 categories, including both locally-sourced and imported products. Categories include wines & spirits, snacks, beverages, fresh produce, ready-to-eat, ready-to-cook, as well as personal care and pet care products.
Despite a growing assortment and larger stores, Aldi is traditionally a discounter. Your first stores in Shanghai are in prosperous neighbourhoods. Will you be changing your international price strategy in China?
So, we chose densely populated catchment areas with a good mix of residential and commercial activities.
To what extent do you believe that you are becoming a convenience-oriented retailer?
Recently a number of big international retailers such as Carrefour and Auchan have begun to consider whether they should reduce their level of engagement in the People's Republic. Does this worry you?
Our focus has always been on our customer instead of on competitors. We believe that as long as we continue to put our customer at the centre of everything we do, we will be on the right track.
More store photos are available on our German website: 'So präsentiert Aldi sich in Shanghai' (paywall)