German Retail Blog goes audio
Sound option: For those who like to hear what they read
Observant readers will doubtless already have noticed that we have celebrated the third anniversary of German Retail Blog by creating an audio version of our weekly texts.
Interested users can either click the podcast sign at the end of each text or the "Subscribe to our podcast/iTunes" buttons on this site.
Why have we decided to do this? Obviously, an audio version personalises the texts* and adds an extra dimension to our media product. Slightly to our surprise, we have found that German Retail Blog also provides a teaching service!
Although most subscribers of German Retail Blog are from the UK and the USA, it is read by many Germans and other non-native English speakers from 180 countries who wish to improve their business and trade-related vocabulary.
Obviously, we do not aim to provide a pedagogical tool, but are delighted if German Retail Blog is also used in this way.
Lebensmittel Zeitung was also pleasantly surprised to discover from various preliminary tests that the new service is also used by the blind and older subscribers with failing eyesight. We give a particularly warm welcome to these users.
* For legal reasons Lebensmittel Zeitung regrets that our newspaper will not always be able to provide audio versions of interviews.
Podcast. Click arrow to listen to an audio version of the text: