WHO WE ARE
More knowledge, right decisions: Lebensmittel Zeitung with its online sisters
German Retail Blog provides original comment on and analysis of global retailing and the fmcg industry. We also offer a regular newsletter service free-of-charge to all subscribers.
As the title German Retail Blog implies, the posts essentially track trends in German retailing. However, the strong internationalisation of German retailers and suppliers inevitably demands detailed coverage beyond national borders.
The blog posts are flanked by interviews with international retailers & fmcg manufacturers as well as with prominent thinkers and personalities relevant to the trade.
Our team has chosen to write in blog form because we wish to be both informative and entertaining.
According to Google Analytics, our posts are read in more than 180 countries. Readers also include local German managers wishing to know how their company is viewed abroad or who simply wish to improve their trade English. We therefore provide an audio version (podcast) for most of the texts.
We hope that all users will find German Retail Blog both insightful and enjoyable and look forward to your comments and suggestions.
German Retail Blog is powered by Lebensmittel Zeitung. LZ is an exclusive source of news & in-depth analysis providing full coverage of German & international marketing strategies, product ranges & retail formats.
LZ covers the whole retail and fmcg spectrum from food & non-food to IT, logistics, real estate & store design. LZ is essential reading for the German industry and speaks with an authoritative, independent voice.
LZ writes for the decision-makers in the trade. These include chairmen & CEOs, board directors, and senior management (buyers, category management, marketing, legal, IT & logistics).
Week by week, LZ's more than 40 full-time editors provide the very best professional content for a distributed circulation of 40,600 copies read by an average of 5.5 persons per copy. LZ offers a distinctive German view of both the local & international trade and strives to provide thought leadership.
LZ is one of more than 100 B2B titles published by dfv Mediengruppe (dfv media group).
Podcast. Click arrow to listen to an audio version of the text:
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