More knowledge, right decisions: Lebensmittel Zeitung with its online children
German Retail Blog provides original comment on and analysis of global retailing and the fmcg industry. We also offer a free newsletter service to all subscribers.
As the title German Retail Blog implies, the posts essentially track trends in German retailing. However, the strong internationalisation of local retailers and suppliers inevitably demands detailed coverage beyond national borders.
The blog posts are flanked by interviews with international retailers & fmcg manufacturers as well as prominent thinkers and personalities relevant to the trade.
Our team has chosen to write in blog form because we wish to be both informative and entertaining. Hopefully readers will find us heavy on ideas, but light in style.
According to Google Analytics, our posts are read in more than 160 countries.
Our international subscribers also include German managers wanting to know how their company is viewed abroad or who simply wish to improve their trade English. We are therefore delighted to provide an audio version (podcast) where relevant.
We hope that users will find German Retail Blog both insightful and enjoyable. We also look forward to your comments and suggestions.
German Retail Blog is powered by Lebensmittel Zeitung. LZ is an exclusive source of news & in-depth analysis providing full coverage of German & international marketing strategies, product ranges & retail formats.
LZ covers the whole retail and fmcg spectrum from food & non-food to IT, logistics, real estate & store design. LZ is essential reading for the German industry and speaks with an authoritative, independent voice.
LZ writes for the decision-makers in the trade. These include chairmen & CEOs, board directors, and senior management (buyers, category management, marketing, legal, IT & logistics).
LZ appears weekly. Our editorial team offers a distinctive German view of the local & international trade and strives to provide thought leadership.
LZ is one of the many B2B titles published by dfv media group.
Podcast. Click arrow to listen to an audio version of the text:
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